"Guangdong Plan" Policy Background
Brands strengthen the country, Guangdong takes the lead. In order to lead enterprises to take the road of brand strengthening and build the global competitiveness of Guangdong brands, the Guangdong Enterprise Brand Construction Promotion Association, in conjunction with the Brand China Strategic Planning Institute and the National Trademark Brand Innovation and Entrepreneurship (Guangzhou) Base, has implemented the "Guangdong Well-known Brand Cultivation Plan" since 2019.
The "Guangdong Well-known Brand Cultivation Plan" (abbreviated as "Guangdong Plan") is the core content of the Brand Guangdong Project and the Brand Power Pioneer Project, and is the first practice of Guangdong to implement the spirit of "three transformations". The demonstration role of Guangdong's well-known brands will drive the growth of emerging and cutting-edge brands, and realize the key leap from "factor" competition to "brand" competition in Guangdong manufacturing!
The 2023 "Guangdong Well-known Brand Cultivation Plan" has been jointly created by more than 100 well-known Chinese brand experts and nearly 100 excellent brand service agencies, and has carried out the cultivation, evaluation, brand strategy upgrade and inclusive small and medium-sized enterprise brand strategy consulting services in various industries across the province!
On September 22, the 2023 Guangdong Brand Global Competitiveness Summit was grandly held at the Beijing International Hotel. Well-known experts, scholars and nearly 100 representatives of Guangdong brand entrepreneurs from the brand field have demonstrated the achievements and cultural competitiveness of Guangdong enterprises' brand building from a full perspective through various forms such as results release, brand display, special reports, theme sharing, roundtable dialogue, etc., and enhanced the exposure and recognition, popularity and influence of Guangdong's excellent brands among global consumers and industries.
"Guangdong Famous Brand" Evaluation Service
Guangdong famous brands are Guangdong brands with high brand awareness, recognition, reputation, loyalty, distinct brand culture, significant economic benefits, good development prospects and social image. The "Guangdong Famous Brand" evaluation was jointly initiated by the Guangdong Enterprise Brand Building Promotion Association, the Guangdong Research Center of the Brand China Strategic Planning Institute, the National Trademark Brand Innovation and Entrepreneurship (Guangzhou) Base and more than 30 well-known institutions, aiming to promote Guangdong to create and cultivate a number of national and even world-class brands that are internationally leading, trusted by consumers and have distinct culture.
Enbon's performance at the conference
Enbon was also invited to participate as a cutting-edge brand. The theme of this summit is "first, leading and leading", focusing on technological breakthroughs, cultural innovation and supply chain upgrades, aiming to promote brand innovation in Guangdong manufacturing and enhance the global competitiveness of Guangdong manufacturing brands.
The concept of the conference coincides with Enbon's corporate vision - to create a most respected international brand with social value and sustainable development. In the process of development, the company has been constantly innovating, making progress, and keeping up with the pace of the times. In the near future, with the joint efforts of all employees, Enbon will surely become one of the most influential brands in Guangdong.
The first batch of the new brand light plan will include Enbon in the cultivation scope, including providing brand official qualification training, being included in the Guangdong Brand Entrepreneur Club membership, and participating in the brand power country three creation competition activities. In the future, starting from the innovative brand value system and innovation elements, we will extract the five brand innovation genes of product innovation, service innovation, communication innovation, channel innovation and cultural innovation - these innovation genes will become the core driving force of our brand development, empowering excellent brands in all aspects, achieving responsible brands, and cultivating a new generation of international leading brands.
Brands strengthen the country, Guangdong takes the lead. In order to lead enterprises to take the road of brand strengthening and build the global competitiveness of Guangdong brands, the Guangdong Enterprise Brand Construction Promotion Association, in conjunction with the Brand China Strategic Planning Institute and the National Trademark Brand Innovation and Entrepreneurship (Guangzhou) Base, has implemented the "Guangdong Well-known Brand Cultivation Plan" since 2019.
The "Guangdong Well-known Brand Cultivation Plan" (abbreviated as "Guangdong Plan") is the core content of the Brand Guangdong Project and the Brand Power Pioneer Project, and is the first practice of Guangdong to implement the spirit of "three transformations". The demonstration role of Guangdong's well-known brands will drive the growth of emerging and cutting-edge brands, and realize the key leap from "factor" competition to "brand" competition in Guangdong manufacturing!
The 2023 "Guangdong Well-known Brand Cultivation Plan" has been jointly created by more than 100 well-known Chinese brand experts and nearly 100 excellent brand service agencies, and has carried out the cultivation, evaluation, brand strategy upgrade and inclusive small and medium-sized enterprise brand strategy consulting services in various industries across the province!
On September 22, the 2023 Guangdong Brand Global Competitiveness Summit was grandly held at the Beijing International Hotel. Well-known experts, scholars and nearly 100 representatives of Guangdong brand entrepreneurs from the brand field have demonstrated the achievements and cultural competitiveness of Guangdong enterprises' brand building from a full perspective through various forms such as results release, brand display, special reports, theme sharing, roundtable dialogue, etc., and enhanced the exposure and recognition, popularity and influence of Guangdong's excellent brands among global consumers and industries.
"Guangdong Famous Brand" Evaluation Service
Guangdong famous brands are Guangdong brands with high brand awareness, recognition, reputation, loyalty, distinct brand culture, significant economic benefits, good development prospects and social image. The "Guangdong Famous Brand" evaluation was jointly initiated by the Guangdong Enterprise Brand Building Promotion Association, the Guangdong Research Center of the Brand China Strategic Planning Institute, the National Trademark Brand Innovation and Entrepreneurship (Guangzhou) Base and more than 30 well-known institutions, aiming to promote Guangdong to create and cultivate a number of national and even world-class brands that are internationally leading, trusted by consumers and have distinct culture.
Enbon's performance at the conference
Enbon was also invited to participate as a cutting-edge brand. The theme of this summit is "first, leading and leading", focusing on technological breakthroughs, cultural innovation and supply chain upgrades, aiming to promote brand innovation in Guangdong manufacturing and enhance the global competitiveness of Guangdong manufacturing brands.
The concept of the conference coincides with Enbon's corporate vision - to create a most respected international brand with social value and sustainable development. In the process of development, the company has been constantly innovating, making progress, and keeping up with the pace of the times. In the near future, with the joint efforts of all employees, Enbon will surely become one of the most influential brands in Guangdong.
The first batch of the new brand light plan will include Enbon in the cultivation scope, including providing brand official qualification training, being included in the Guangdong Brand Entrepreneur Club membership, and participating in the brand power country three creation competition activities. In the future, starting from the innovative brand value system and innovation elements, we will extract the five brand innovation genes of product innovation, service innovation, communication innovation, channel innovation and cultural innovation - these innovation genes will become the core driving force of our brand development, empowering excellent brands in all aspects, achieving responsible brands, and cultivating a new generation of international leading brands.
